Quick Guide to User Experience (UX) and Interaction Design
This quick guide provides an introduction to the fundamental principles of UX with practical guidance on designing seamless user experiences that place the customer’s needs front and centre.
User Experience and Interaction Design - Best Practice Guide
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
Ecommerce Best Practice: Converting Demand
This report looks at the strategies businesses can employ to convert demand, maximise value and optimise their ecommerce propositions.
Quick Guide to Neurodiversity and Digital Inclusion
This quick guide looks at the definition of neurodiversity and outlines why it is important and beneficial for organisations to consider the broad spectrum of neurodiversity in all aspects of businesses, from recruitment to accessibility, through to developing a whole approach to digital inclusivity.
27 things I need to see on an ecommerce homepage
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
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What is a UX writer and how does it differ from a content designer?
The role of ‘UX writer’ has become increasingly sought-after as companies make user experience (UX) a focal point for their business. But what exactly does a UX writer do?
The business case for UX
Whatever the organisation’s relationship with UX, the goal should be the same: to make a product or experience that solves a problem for a user and delights them in the process of solving it. But what about building a business case for UX? Why invest in UX? Why and where is UX important? How do […]