andrew warren payne

Andrew Warren-Payne

About Andrew Warren-Payne

Andrew Warren-Payne is MD at Market2Marketers. He is a former research analyst and partner content head at Econsultancy.

Four key cross-channel marketing challenges from Digital Cream

Held every year in cities across the world, Digital Cream brings marketers to a selection of exclusive invitation-only roundtables, each with a different theme.

Last month, it was London’s turn. One of the roundtables focused on cross-channel marketing, the findings of which have just been released in our free-to-access Cross-Channel Marketing Trends Briefing, sponsored by Responsys.

The speed of change means that companies are finding it difficult to keep up.

Full details are available in the free report, but for a quick summary, read below…

Social Media Strategy Best Practice Guide

70+ epic social media case studies, stats, blog posts and more

Social mediaAt Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.

And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.

Read below for more…

content calendar

Is your agency part of the Top 100?

The new media age Top 100 Agencies Report has always been one of the highlights of the digital calendar, and following the merger with Econsultancy we’re happy to say that it’s back and better than ever!

The report is a who’s who of the digital industry, detailing all the big agencies you need to know and some of the work that helped to build their success.

And here’s how you can get involved…

pillars

New report: the four pillars of agency maturity in APAC

Econsultancy has released a new report entitled The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World.

The report, sponsored by Adobe, details the challenges faced by agencies within the region, in particular its diversity, the struggle clients face in choosing supply-side offerings, a fragmenting customer landscape and a lack of suitable talent.

While this is countered by the huge opportunities present within a huge and digitalising region, the report states that agencies which fail to address these challenges are unlikely to succeed in the long term.

The research, which focuses on the Asia-Pacific (APAC) region, is a follow-up to the first Progression of Agency Value report written by Neil Perkin and published in 2012.

SEO in 2018: Industry Experts Tell Marketers What They Need to Know Report

Content marketing and SEO: how will they evolve in the future?

Google’s continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months. 

The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.

The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.

To find out more, and following last week’s post on the expert view on content marketing, we asked a selection of marketers how they “see the relationship between content marketing and SEO evolving over the next few months?” Their answers, some of which do conflict, are below…

Content marketing in 2013: what the experts think

Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion throughout the industry, as brands struggle for the attention of consumers and marketers find it ever more difficult to reach the top of the search engines.

As 2013 begins, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well.

Their insights are below, along with some video shot by Outbrain at the launch of the Content Marketing Survey Report late last year.

Email Marketing

What do you love or hate about email marketing? Tell us!

For the past six years, Econsultancy and Adestra have been asking marketers on both the client and agency side for their opinion on what is happening within email marketing.

This year we are doing the same again, launching our seventh survey to take the pulse of email marketing and to see what those at the coalface are doing to get the best results of their efforts.

Those taking part in the Email Marketing Industry Census will get a free copy of the report, worth £250/$400.

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