Premier Inn is currently the world’s strongest hotel chain, according to a new ranking by Brand Finance.
Based on the analysis of marketing investment, equity, and the impact of these on business performance, Premier Inn was given a BSI (Brand Strength Index) of 88.7 out of 100, beating rivals such as Holiday Inn and Hilton.
For the millions of tourists who visit London each year, seeing a West End show is usually at the top of the ‘must-do’ list.
Unsurprisingly, this poses a big challenge for small or more traditional theatres – those that lack the marketing budget behind bigger productions.
ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family – the student experience stands out as one that’s truly unique.
I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic.
1. Executive Summary The Cross-Channel Marketing in Australia and New Zealand report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of nearly 300 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report explores the extent to which organisations in the region are equipped for cross-channel […]
Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy’s latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
Mother’s Day isn’t just an opportunity for brands to flog flowers or chocolate.
For many online retailers, it’s become yet another chance to go big on marketing creative, encouraging consumers to spend on meaningful gifts of all kinds.
If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ – you’ve probably noticed its brightly coloured presence on a high street near you.
So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right.
A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.
For travel brands, this means greater opportunity to engage and capture consumer interest.
At the end of 2015, Poundland embarked on an ecommerce trial in a bid to transfer the success of its bargain stores online.
However, it’s just been reported that the retailer is to call time on the venture after failing to ignite much interest.
Last year, the Adobe Digital Trends report showed data-driven marketing to be the top priority for marketers, with 90% of survey respondents citing it as their number one choice.
Fast forward to 2017 and the tables have turned.
A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.