Your brand journey is never finished
Branding is both an art and a science and it’s a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.
That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.
The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.
That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.
Numerous trends are discernible in the 
It proved to be a fruitful Christmas for John Lewis, with like-for-like sales up 13% in the five weeks to December 29 compared to the same period in 2011.
For many companies, a native 
I was recently asked by a client “If time and money weren’t an issue, what type of mobile development would you do? Responsive, mobile or app?”
Behind Lenin’s Tomb in Moscow there is a small door embedded in the Kremlin Wall where Soviet rulers used to duck through on their way to presiding over the annual May Day Parade.
2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.
Back in September 2012, myself and fellow Ecommerce Consultant Dan Barker decided that there was a gap in the market for an ecommerce centric industry chat.
I’ve been on record a number of times saying that I think the EC Directives relating to cookies are fundamentally flawed. We could make a parallel with the current UK/EU Euro ‘situation’ but let’s not go there. In the UK the Information Commissioner’s Office (ICO) has a duty to enforce these directives and, as they say, “This isn’t going away. It’s the law.”
One to one marketing is back. And this time it’s personal.
This was the question a newly-appointed CMO asked me recently. It’s a tough question. Almost as tough as the “What does good look like?” question we get asked all the time in the realm of digital marketing and ecommerce where reliable benchmarks or accepted best practice are hard to come by. 